Microsoft Launch of Surface 4

FloralsConcept + DesignBuildsStylingFurnitureSignagePropsCorporate EventParty
Written By Soft Launch
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  • About This Event

    We designed and executed an exclusive sit down dinner event for media and fashion influencers in Sydney, bringing the fashion world to the Cell Block Theatre.  A 20 metre long 'fashion runway' table created the catwalk scene, with laptops on display on clothes racks and goodie bags displayed on retail shelves.  Aaron Favaloro’s stunning illustration was projected live onto a large screen.  There were nail artists, makeup stations, and an incredible cake created by the unbelievable Katherine Sabbath. Personalised Vanessa Megan Skincare candles gave the whole room an incredible smell as guests entered. 

    We worked with a strong minimal colour palette to represent the new range of Surface Laptop 4 - Ice Blue, Sandstone, Platinum and Matte Black.  Modern sculptural colour block florals made a real statement and place settings with cute messages welcomed the guests.⁠⁠

    Services

    CONCEPT & DESIGN - STYLING - FLORALS - FURNITURE - SIGNAGE - PROPS

  • Client
    Microsoft

    Event
    Launch of Microsoft
    Surface 4 Laptop

    Location
    National Art School, Cell Block Theatre
     
    Photographer
    Jason Corroto

“
I've worked with Katie for almost 5 years now and every time I am so impressed by the way she flawlessly brings my highly ambitious visions for events to life. Her attention to detail, flexibility, reliability, consistency in communication and extremely calm nature are a rare combination in the event-styling world. She works seamlessly as part of my team and I completely trust her to work with us to create the most memorable of brand events. A true star - love working with her and her team.

Daisy, Microsoft

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